Bayesian Statistics and Marketing: The Connection Between

Marketing is a data-driven discipline. To evaluate the effectiveness of marketing activities and programs, marketers use statistical analysis to measure and analyze data. For example, to understand how customers respond to email marketing campaigns or whether a particular advertisement prompted more users to download an app, marketers use statistics. This article introduces you to Bayesian statistics and its application in marketing. It also explains why it’s so useful for marketers, along with an introduction to various methods and techniques used.